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Lynch said the company had been in discussions with Google "on and off" for the past several years.

CEO William Lynch said research and sales during the holidays show that consumer preference is shifting toward all purpose tablets rather than simple e readers.

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Barnes Noble Inc., based Nike Training Shoes Black And Pink

´╗┐Barnes Noble adds Google Play app store to Nook HD

The prices and styles of the Nooks that Barnes Noble offers are not changing. The 7 inch Nook HD starts at $199 and the 9 inch Nook HD+ tablet starts at $269. Barnes Noble also sells non tablet e book readers, the Nook Simple Touch and Nook Simple Touch with GlowLight, which will not offer Google Play.

Corp. publisher and education company Pearson PLC has a 5 percent stake. But aside from investor funding, it has not been profitable. In its most recent quarter, which included the holiday season, Nook revenue fell 26 percent to $316 million. Barnes Noble recorded $21 million in returns due to weak demand during the holiday season, and $15 million in allowances for promotions.

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in New York, has invested heavily in its Nook e book readers and a digital library as more readers shift to electronic books and competition has grown from discount stores and online rivals.

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Meanwhile market share has slid. Barnes Noble had a 1.9 percent share of the worldwide tablet market in the fourth Nike Red Shoes New

The company's Nook unit has attracted investors Microsoft Nike Shoes For Women 2017

"We saw coming off holiday the market moved to multifunction tablets," he said. "Consumer research showed us the breadth of applications available is really critical."

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quarter, making it the No. 5 Tablet player behind Apple, Samsung, Amazon and Asus, according to data from IDC. But by the first quarter it had slipped out of the top 5, replaced by Microsoft.

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NEW YORK (AP) Barnes Noble is teaming up with Google to vastly increase the number of apps available on its Nook HD tablets. via a software update Friday. The move expands the number of apps available from the roughly 10,000 the Nook already offered in its own store such as Angry Birds and Netflix to 700,000 plus apps and games offered on Google Play. And it comes after a weak holiday sales season for the Nook, which is struggling to gain market share in the rapidly expanding tablet market.

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Nike Shoes Skateboard

Nike Shoes Skateboard

At the same Nike Shoes Skateboard time, competition is proliferating, with the global tablet market growing quickly. It more than doubled to 49.2 million units during the first quarter, according to IDC's estimate.

"This addresses the one perceived gap that we had with other tablets virtually overnight," he said. Terms of the deal were undisclosed.

The update is automatic and will occur over the air to all devices connected to Wi Fi. It will also include other Google Inc. services like the Chrome browser, Gmail, YouTube and Google Maps. Google Play Music includes millions of songs as well.

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